What do you do when you see a question on Social Media?
Do you keep on scrolling or do you stop to answer and engage on the post?
I'm definitely the type who LOVES to answer questions or give my opinion!
This is why Step 3 - Choose 4 Engagement Building Questions is so important! Most people want to give their opinion, advice or a quick answer to your questions.
Engagement is one of the MOST important aspects of your Social Media Marketing Strategy! Likes and Follows are NOTHING without engagement. So, you definitely want to include one Engagement Building Question in your strategy each week.
The most important thing to remember when coming up with a question is to keep it simple! Ask the question in a way that requires a minimal response of 2-3 words.
Some examples would be:
What is your favorite season/candy/holiday/day of the week...etc.
What day of the week do you vacuum/plan out your week/meal plan/set goals...etc.
How often do you set goals for yourself/your business?
Hashtags...Love 'em or Hate 'em?
It's really easy to come up with simple questions that tug at our desire to answer! It's when you ask questions that require a lot of thought or a long answer that people will likely scroll right past because it takes too much time.
When you're planning your engagement building questions, have fun with them! This is when you can break away from the business side of marketing and just have fun.
But, as you can see from the examples above, you can also ask questions related to your business to help with market research to plan your next steps for your business strategy.
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