You have your social media profiles set up. You have some followers. Now what?!
You have a vision of the direction you want to go with your social media content, but you're still not sure how to create the content. There are a few steps you can take to narrow down your ideas and come up with a plan for each month.
The first step is to brainstorm your ideas. Write them all down and decide how much content you can create off of that idea. For example, you want to post about tax tips (seems fitting for this month!). You can then break that down into four post ideas: Money Saving Tax Tips, Small Business Tax Tips, Do-it-Yourself or Hire a Professional, Top 10 Deductions You Don't Want to Miss Out On. You now have a weekly theme for an entire month!
The second step is to build out your content based on your theme for each week. You can do this either all at once or sit down once a week to plan out the content for the following week. You can create simple images along with a post with your most useful information. Be sure to plan some fun, light-hearted content, as well. Quotes and questions are a great way to balance our your content!
Now that you have your theme for the week and content planned out, you're now ready to schedule and track your posts. You can track your content easily in an Excel spreadsheet. Some information you want to track is the weekly theme, title of content, description, link to where you posted it, and date you posted it. This makes it so much easier when you're looking for content ideas later in the year. You'll be able to easily see what you've done in the past and either tweak it or repost it.
When you have a plan in place, it's so much easier to be consistent with your social media posts...and consistency is the most important aspect of social media marketing!
This is also a great task to outsource to a Virtual Assistant! You can find more information on how a VA can help you on my website at: https://www.staceysvaservices.com.
Do you plan out your social media content or do you fly by the seat of your pants each day? Consider how much time (and stress) you would save by sitting down and coming up with a plan each month!